Founded in 2004 by David Vitek and Robert Sharon-Zipser, the hipages Group is an Australian online success story. Previously called Viteknologies, the company began with its popular Natural Therapies Pages, but customer demand for an informative website that connected homeowners with qualified tradespersons and services led to the rapid growth of Home Improvement Pages.
The Deloitte Technology Fast 50 project listed the hipages Group (then still Viteknologies) as 6th in their list of Australia’s fastest growing companies in 2008. Since then, the company has continued to go from strength-to-strength. In 2011, Business Review Weekly (BRW) listed it as one of the Best Places to Work in Australia. In 2013, hipages.com.au partnered with Ikea to help customers find local tradespersons to install their range of kitchens. In 2014, hipages Group enlisted the help of technology-based advisory firm Right Click Capital and by May of that year, received $6 million in funding from a variety of investors.
Similar to HomeAdvisor and Angie’s List in the United States, Home Improvement Pages is an Australia-wide service with a local focus. Consumers looking for a home improvement related trade or service can find the services they need, get online quotes and compare services in their immediate area. In addition, the site includes thousands of home improvement tips in articles and videos and showcases outstanding examples of home improvements on their Inspirational Photos pages.
In a country with a population of under 25 million, Home Improvement Pages now has a customer base of half a million and the site attracts around a million visitors per month. Natural Therapies Pages and Pet Pages, the other two websites operated by the hipages Group, continue to attract larges audiences as well.