If you’ve recently started a business in any modern marketplace, you’ll want to spend a long time carefully planning your online strategy. Having an internet presence is completely essential at the current time, and failing to deal with that could mean you fall behind the competition. In this post, we’re going to present you with some basic tips that should make the process of designing your website much easier. So long as you follow all our advice, you could have a functional website that brings in lots of sales in no time. At the end of the day, you’re going to need all the help you can get.
We could have published a technical article that explains everything in detail. However, we thought it would make more sense to give you a brief outline and let you do your own research. This page should be seen as your starting point. So, grab yourself a hot drink and get comfortable because you’ll want to pay attention to all the advice we have to relay this morning.
Right, let’s get down to business…
Select attractive fonts and colour schemes
While your fonts and colour scheme should be similar to those on your standard branding template, they don’t have to be exactly the same. You should always aim to ensure the fonts and colours you use accurately represent the image you want to present. Soft fonts and bright colours are perfect for those who are looking to display a fun and innovative image. Whereas more traditional fonts like Times New Roman and bold colours represent professionalism. If you need more information on the best fonts and colours for you, there are lots of articles online that tell you everything you need to know.
Install a live chat option
Customer service plays a key role in the success of most businesses. It is especially important if you’re selling products or services online. For that reason, you should look towards installing a good and reliable live chat option. While some people will still write letters and call you on the telephone, the bulk of your customers with issues will use that feature. If nothing else, a live chat option allows you to answer questions and deal with complaints in real time. You’ll have to employ someone to deal with the chat windows as they appear, but you’ll still save a lot of time and money in the long run.
Build a responsive e-commerce store
People who land on your pages will be far more likely to make a purchase if your e-commerce store looks the part. You need secure payment options, and a simple process customers can follow to purchase your goods or services. While you could deal with this job yourself, it’s usually a good idea to employ the services of experienced professionals. Companies like Evosite should be your first port of call. You just need to find a specialist with a proven track record of meeting their clients needs and delivering on time. If you browse online, you’ll find lots of firms that fit the bill. Even so, it’s still wise to spend some time reading through reviews and testimonials.
Publish your full company address
You might not realise this, but many people will refrain from making purchases through your website if you fail to publish your full postal address. At the end of the day, there’s no reason you should refrain from doing that. People are generally paranoid. They will think you haven’t published it on your website because you’re a dodgy company, or because you have something to hide. While you don’t have to put this address in full view of everyone who lands on your pages, it should be included in the “FAQ” or “Contact” section at the very least.
A/B test everything
Once your site is up and running, you can start making improvements by A/B testing any changes you consider. Last year alone, Google A/B tested the shade of blue used on their link text no less than 7,000 times to determine which shade encouraged the most clicks. You should aim to follow suit. If you’re not getting the level of sales you expect, just start messing around with the colours, buttons and format of your pages. You will easily work out which are most effective based on the analytics you receive. Once you make a change that improves your conversions by more than 1%, you’ll know it’s worth keeping.
Ask for customer / client feedback
Including feedback forms on your website it a wise move for two reasons. Firstly, it makes your customers feel like their opinions matter to you. Secondly, it encourages customers and clients to let you know about any issues they might have with your site design. Even if you test the site on multiple devices and do everything you can to ensure it remains responsive, there is still a chance it won’t work properly for some people. Considering that, you should always take note of any site design issues raised and make changes accordingly.
Including an option to join your mailing list
Building a large mailing list is one of the best ways of promoting your latest products and offers to the people who are most likely to make a purchase. That is why you should include an option on your website for visitors to join your list. While you should be careful never to spam the people on your list, there is nothing wrong with sending them a couple of promotional emails each week. Doing that should guarantee you see a spike in traffic every time you send a message out.
Now you know about some of the best web design tips, you should have enough knowledge to ensure your site competes well in your chosen marketplace. If you need more help and advice, there are lots of relevant articles you can find online. Alternatively, you could simply get in touch with a reputable web design specialist and ask for their assistance.