The world in which we live, work and play is changing. The rise and rise of mobile device usage mean that the way we communicate and absorb information is evolving.
The advancement of mobile technology has seen a hunger from consumers for more information on the move. This movement has seen organisations demand more from their data suppliers.
Consumers are now using their mobile devices to view videos and download music. With quicker mobile data speeds, mobile networks are having to change the way they manage demands. PCEF allows businesses to adapt to this ever changing environment.
Since its inception, the mobile phone has always been a device to communicate with others. Upon its first release, you could call and talk to someone, whilst on the move. The next level of development was the introduction of texts. The ability to send someone a text based message was quite a revolution. SMS remained one of the most popular ways of communicating for many years. That was until the birth of an internet based smartphone, in the early 2000s.
The smartphone revolutionised how we communicated with others. More importantly it changed the business landscape forever. How brands and business interacted with consumers, and visa-versa, has evolved to where we are today.
With the advancement of the smartphone came the advancement in the technology that has supported it. We are now in the fourth-generation period (4G), with the fifth (5G) due to be released in 2020. Internet-based services have grown and grown. They are now at a point where they are now considered ‘normal’ communication channels. They can all be accessed using a mobile device.
The infrastructure that supports our mobile devices has evolved. It has enabled us to communicate in different ways.
A number of different communication channels are used whilst on the move:
Facebook, Twitter, LinkedIn. They are all popular social media platforms that people interact with on a daily basis. Consumers talked amongst themselves and interact with brands along the way.
Access to Gmail and other email providers allows people to email each other, at any time of day. It also gives brands and organisations the ability to utilise email marketing campaigns. These email campaigns can be tailored especially for mobile devices.
Location Based Services
Mobile devices tend to come with GPRS as standard. This means that brands can communicate with devices users, wherever they are in the world.
People are also consuming different media on the mobile device. The most popular types of media are:
YouTube is the second biggest search engine, behind Google, online. People are consuming more content via video today than any time previous. This trend is only going one-way at the moment.
Over the last few years there has been a steady rise in people downloading and using images. Images can come in all different forms, from photography to infographics.
Websites have become much more complex and responsive. This means brands can interact with consumers in a different way.
Business to business communication tool. Allowing people to be more flexible in terms of where they work.