Just for a second, have a think about your smartphone, tablet or mobile device. What do you use it for? It wasn’t so long ago that you would have needed a whole bunch of different devices to listen to music, make calls, and access the Internet. Perhaps you play games, use your phone to watch movies, or arrange your life with its calendar.
The point is there a million and one things that you can do with a smartphone these days – and all of them are a potential business opportunity. Today, we’re going to take a look at why the smartphone is so important and suggest some ideas to help you exploit the opportunities it presents.
Smartphones are carried everywhere and are used from the moment people wake up to the moment they go to sleep. And, in the case of the many sleep apps that are available, even when you are in the land of nod. The smartphone is always there, never far away – and that’s a unique proposition to marketers all around the world.
If you are a business, there’s every chance you have an email list. They can be highly effective – but not as much as the text message. With emails, you run the risk of being ignored or syphoned off into a spam filter. However, the average person reads more than 98% of the text messages they are sent. So, if you have a good proposition, think about how you can use text messages to promote your product or service.
Great for search
Over half of all searches are made via a mobile device. Because of this, search engines like Google are looking at your website and rewarding you if it is optimised for mobile. If it isn’t, you are losing traffic, it’s as simple as that.
Many businesses are creating apps to help spread the word about their product or service. In fact, some companies are based entirely on apps. If you have an idea that helps make life easier for people, hook up with a mobile app development company and create a product. You can make money from selling the app or by selling advertising space. Don’t underestimate the popularity of this business opportunity. More than 100 billion apps have been downloaded from the Apple App Store by June 2015.
We’ve already discussed the fact that smartphones are like little PCs in our pockets, but they are so much more than that. They have cameras, maps and GPS trackers that can help businesses come up with innovative ways of attracting customers. And you don’t have to be in the technology sector to enjoy success from mobiles. Let’s say you have a retail store in a town centre. You could collect phone numbers from your customers and send them a special 20% code during a lunchtime. So, anybody within half a mile who has a free half-hour could decide to visit your store and make a purchase. All of whom would not have paid a visit if you hadn’t let them know.
With any luck, this has helped you see the value of the smartphone market. There are many ways to embrace it, and lots of opportunities exist to better your business. Let us know how you get on…