Five Underrated Marketing Techniques

MarketingToo often advertisers try to get your attention by turning up the volume. Fortunately, on December 13, 2012, the FCC began monitoring television commercials to keep them at the same volume as the television broadcasts. When President Obama signed the legislation, many discovered what some advertisers have known for a long time. Print media can be as efficient as and more cost effective than other media.


Booklet printing businesses like smartpress.com have turned marketing into an art. Since people can easily understand pictures, charts, graphs and diagrams, advertisers can show how their products work and what they will do. People can easily make comparisons and know immediately what they want. Obviously, the five underrated marketing techniques are all visual.


Direct Mail


Random mailing is a waste of time and money. However, direct mailing services constantly update their mailing lists. They know that targeted lists periodically change. People who have recently purchased a particular product will not purchase another one soon, and names of people who are inquiring about the product need to be added. Since advertisers want the greatest return on their advertising dollar, direct mailers compete to be certain their lists are accurate.




Since networking makes you a member of a larger team, you should listen to the team members to evaluate their needs before you express your own. Remember that you are marketing your services in order to meet their needs. In addition, networking extends your business, and the team’s success depends on all members


Blogs, Tweets and Social Media


You will never know what product or service you can provide without communicating with others. The more you know about them, the more you will be prepared to fill their needs. Read, tweet and communicate to gain an understanding of their interests.


Your Website


Design your website so that every visitor will immediately know its purpose. Eliminate the insignificant details, and place the significant details in an orderly list. The website must be easy to navigate, and you should design it with the customer in mind.


People who cannot immediately find what they want or need will give up and not return. Keep the customer comfortable with easy site navigation.


Email Campaigns


Email campaigns should be sent on the same day of the week and contain the same headings for sorting purposes. They should be filled with content, and customers should have the option to receive or decline them.

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