Ever notice how when you stack boxes on top of one another, sooner or later they are going to fall down? The same is happening today in the world of business. And what’s causing some of them to topple over is the rising presence of the Internet in everyone’s life. The trend has been accelerating in the last several years, as more people access the Web from a variety of locations, including their smart phones and extremely portable tablets. No longer chained to a personal computer at a desk, they are able to login from just about anywhere, and conduct their business at any time of day or night.
Many companies, as well as several enterprising individuals, have found that they can have a very successful business on the Internet. But just like any business, it requires hard work and a sound strategy. Although it is a completely different form of selling, some of the basic rules of business still apply. First of all, one should never discount the power of advertising, just as in any other type of marketing strategy. On the Internet, this takes the form of paid advertising through the major search engines, the dominant of which is Google. They have a program called Adwords, where one can have their ads appear in the top of any search results when their keywords are being entered. But it’s not as simple as it sounds, and to have an effective strategy, one needs to have expert advice and counsel, such as Adwords Management by keel-over.co.uk, who will be able to analyze one’s needs and expectations and design a campaign which provides the best return on investment.
The Looming Presence on the Web
Ever since the Internet came into being, an amazingly short two decades ago, many people have attempted to create some order out of the freewheeling chaos that ensued. Many companies decided to make a go of it, and some had their moment in the sun. Companies such as Ask Jeeves were quite popular early on, only to fade into obscurity as customer’s tastes and demands changed. Ask Jeeves actually still exists, reincarnated as ask.com. But many others, such as Magellan and Allweb just never caught on, and soon disappeared. Only 12 years ago, Google appeared on the scene, with a funny sounding name but a very powerful mathematical formula to provide users with reliable results. The brainchild of two PhD candidates at Stanford, they took the innovative step of not only ranking the popularity of sites, but how they related to each other.
The word quickly spread, and today, even the term “Google it” is synonymous with searching on the Internet. The company constantly refines its mathematical models, in an effort to stay abreast with all the changing tastes on the Web, such as the amazing rise of social media. Today, over 70% of users turn to Google when they search for something on the Web.
Be Penny Wise
No matter what your budget, or where you stand in the evolution of your e-commerce business, it makes sense to spend the bulk of your advertising budget online with Google. But to make sure that you get the best results, you’re going to need some expert advice. Adwords Management by keel-over.co.uk is the perfect complement to a successful e-commerce strategy.
Chris Harlepp is a US-based lifestyle writer covering the latest trends in modern society, and all of its implications, including Adwords Management by keel-over.co.uk. He writes on a freelance basis for many of the major lifestyle blogs.