Are you finding that your website isn’t engaging people and driving business the way you hoped it would? It may be that it’s simply suffering from bad design. If you make it hard for people to find what they want, then they’ll just leave, won’t they? How many times have you tried to find your way around a badly built website and closed the window out of frustration? Read on to find out how to avoid that.
1. First Impressions
Is your website amateurish in its design, or just plain boring to look at? Landing on a website that looks like that doesn’t give the viewer a great first impression of you or your business. It should engage and interest the user, and represent your brand in the best possible way. It’s in an area like this that an actual web developer like The Print Group (http://www.theprintgroup.com.au) can really help get you started. Remember: don’t be afraid to ask for help if you don’t know what you’re doing.
2. Content is King
If your content is bland, irrelevant and made up of nothing but sales hype, then you’re going to have a bad time. Your content should be solving your target market’s problems, whatever they may be. It should be weaving your narrative and drawing visitors to the site in. Be sure to include information pertaining to public relations such as noteworthy events and announcements. This could be incorporated in a company blog, which can also offer useful tips and know-how.
3. Call to Action
Sites that don’t have sort of call to action are missing valuable opportunities left and right. A call to action is designed to push visitors into receiving an offer or scheduling an appointment. If you don’t have some sort of compelling call to action, visitors to the site are just going to close the tab and get on with their day.
If you don’t have anything to capture email addresses or clear social media icons, then users aren’t going to have any way to provide you with their contact information or be driven to your social media accounts. You also want to make sure that all your links are working and don’t lead to any defunct pages.
Testimonials are a good way to boost your overall exposure and create a bit of credibility for the business. Visitors to the site are far more likely to get in touch or refer you to people they know when they can see that others have had an exemplary experience with you. It’s as simple as that.
Taking all of the above into account will set you on the path to creating a much more fluid and dynamic website that draws a greater amount of traffic than it ever did before. Presentation is everything online, so get creative. Have you ever had to rebuild your website? What lessons did you learn in doing so? What would you change about it now? Let us know in the comments!